Episode 56: Living in the Future

Welcome to 2025! Erick and Rich kick off the year by discussing research from last month showing just how much MSPs value platforms, explaining how to use LinkedIn Sales Navigator to generate leads without cold calling, and sharing New Years resolutions for themselves and the channel. And finally, one last thing: A look back at last year’s predictably chaotic Santa Claus bar crawl.

Discussed in this episode:

MSPs Love Platforms

Eighty Percent of Security Leaders Prefer Platform-Based GenAI, Finds CrowdStrike State of AI Survey

Significant changes reported in the managed services software market (PSA/RMM) today

Thousands of Santas and a few Grinches hit the streets for annual SantaCon bar crawls

Transcript:

Rich: [00:00:00] And three, two, one, blast off, ladies and gentlemen. Welcome to another episode of the MSP chat podcast, your weekly visit with two talking heads, talking with you about the services, strategies, and success tips you need. To make it big in managed services. My name is Rich Freeman. I am the chief analyst channel mastered the organization responsible for this show.

I am joined side by your other cohost, our chief strategist channel mastered Erick Simpson. Erick, how goes it?

Erick: It’s going really well, Rich. And it’s because this is our last episode of the year and we are recording it just before. The Christmas and New Year break, right? So I’m super excited to get

Strictly speaking, allow me to correct you here.

This is actually our first episode of the new year.

Ooh, you did correct me correctly.

It is, this is landing in people’s podcatchers and on YouTube and so on, on January 3rd. But yes, we are in fact recording it. Before the holidays, and we are both very excited to have some time off time with family and friends and so on coming up as we record this.

So instead of saying we are from the future, by the time our listeners hear us, we will be from the past.

That is completely correct. And and I, yet I trust we had a wonderful holiday break each of us folks. So I hope you did too, as you are listening to or watching this right now.

And it’s actually good that we’ve talked a little bit about the timing of when we’re recording this as we dive into our story of the week, because it revolves around some stuff that was announced second to last week, basically, of 2024, two different research surveys, and I’ll start with one that came out from CrowdStrike it was it contained a series of findings about generative AI and security, The big number, the headline number that CrowdStrike emphasized, and that sort of grabbed my attention, is that 80 percent of the cybersecurity professionals they surveyed said that they want generative AI functionality in the context of a platform or an integrated security platform.

And when I say want, that’s underplaying it, Erick. Basically they were given the choice, which do you prefer? An integrated security platform that includes generative AI or no generative AI whatsoever. And they said, I’ll take the platform. Given the choice between a platform and no generative AI, I don’t need the generative AI that bad.

This tells you. Just how how much people are into platforms right now. And this just reinforces stuff. We’ve been talking about over the course of the last year on the podcast here, in terms of the entire managed services world, drifting in the direction of platforms from Casaya with Casaya 365.

ConnectWise is talking huge about platform right now. There are cost advantages, there are integration advantages. If you’re consolidating vendors, another theme that’s come up on numerous episodes of this show, going with a platform instead of standalone products helps there too. So, MSPs just like cybersecurity professionals are very much into platforms.

Now, the other report that came out same week as that CrowdStrike study came from Canalys. They published their latest RMM PSA. Market figures and the big surprise announcement there was that Kaseya, which for a long time has trailed connect wise in terms of market share for RMNPSA is now number one in that market.

But the thing that kind of jumped out at me is that number three on the list is no longer. enable it is now Ninja one. And Ninja grew it’s it’s numbers by 54. 1 percent over the course of the year. Halo. The PSA platform is now number five on the list. They recorded 102 percent growth there.

So a huge year for both of those vendors. Which are not platforms, Ninja pretty much makes RMM software. The PSA that Halo makes is right there in the official name, Halo PSA. So you would think. That their enormous growth in the market is contradictory to this larger theme we’re seeing of MSPs wanting platform everything.

And there are non platform related reasons why Ninja and Halo are doing so right now in terms of their investment in community and their relationships with MSPs and how much their partners like the software. I don’t want to say that everything. All the credit for their success goes to this.

But I also will point out just a few weeks after Kaseya introduced the first part of Kaseya 365 back [00:05:00] at the very end of May Halo and Ninja announced that they were creating a platform. They’re still independent companies, but they announced CEO of Halo spoke about that with CRN, he made perfectly clear.

This is in response to Kaseya365, and it is absolutely an an effort on our part to create an alternative platform. So actually if you look at the success that Ninja and Halo are having here it is to some degree, in some measure, further confirmation that if you are someone making software, selling software, line of business software, security software, you name it, two MSPs, you gotta be thinking platform.

It’s really interesting to see how things have shifted rich just in the last 12, 18 months or so, what I’m tracking from, my perspective being, at one time MSP and now working on both sides of the channel are, who are the partners that are being Integrated or partnering with the halos and the ninjas.

I wonder if there’s some correlation that strikes a chord with smaller organizations, smaller MSPs, and the message that could be the appeal is, Hey, we’re listening. We take your feedback. We develop quickly. We implement, continuous change. I’m hearing a lot of that from partners.

Out there is they like that, that closer connection with the halo and the ninja organizations. And I wonder if what we’re left with on the connect wise and Kaseya partner channels as they grow and continue to, wire and integrate and consolidate into kind of these really in the chart platforms.

Are those larger MSPs? I’m just curious of how those numbers might play out because, there is a nice feeling when you can just send an email or do a chat and get right to somebody who is a very strategic partner and as a core component of, your internal deliverables to your clients and it’s much a part of your business to be able to just Have that instead of having to get into a queue and wait days or weeks.

And I’m not saying that’s, what happens with these large organizations, but I know that, that is is appealing to folks that need a lot more help in growing their businesses in the early stages.

So a few things on that. Cause you were talking about smaller MSPs, maybe finding appeal in the way that Ninja and Halo interact with their partners.

So first of all that, that kind of relationship, that sort of tie between Ninja and Halo on the one hand and MSPs on the other, I, this is anecdotal but I think everybody would agree that’s part of what has made these companies. Very popular right now. It’s worth noting, I had a chance this week this week as we’re recording this, a few weeks ago as folks are hearing it, to interview Robin Odie, the Canalys analyst who’s responsible for this data.

And he said in terms of why Kaseya is now number one in market share instead of number two, a big part of that is Kaseya 365, which he said has been very appealing to smaller MSPs that tend to be a little bit more cost conscious early on in their their life cycle. That said. You’re talking about how maybe that that kind of relationship the ninja halo relationship is more appealing to smaller MSPs than larger ones.

If we’re talking about the largest MSPs, right? They get very close personal attention. And this was a point that Odi made as well. If you’re a really big MSP and you work with Kaseya or ConnectWise and you pick up the phone with a problem, someone will answer that right away and help you deal with that right away.

So I’m endorsing everything you just said, but qualifying it a little bit. Smaller MSPs are seeing more appeal in Kaseya right now, apparently, due to Kaseya 365. But with that one little point aside I think you’re absolutely right.

Yeah, and the other thing I think that attracts the smaller MSPs as I think about them more is just that, is, the vision and the message that Kaseya is putting out there.

And, we’ve had Fred Bacola. CEO of Kaseya on the show a couple of times. And he’s, he is dead set on helping these MSPs get paid what they’re worth. I love that how he. Talks about, all these other professional services that small and medium business owners pay attorneys, accountants and things like that.

And the argument, MSP should be paid at least as much, if not more than those folks. So I think that is super appealing as well to MSPs.

Okay let’s move on to your tip of the week, Erick, and I always look for a good segue into that, and this is a stretch, but we’re talking platforms now, and let’s talk about something related to a social media platform.

Good, good, Rich. I like how you tied that in there. I think from a, from the perspective of an [00:10:00] MSP, we look at what, MSPs have are candid about and say, look, we’re really great at technology and solutions and customer service and all these things. And the couple of areas where we could use some help or are not so great at our sales and marketing.

So my tip of the week for 2025 starting now, is the, for this week, as our listeners are hearing this is to optimizing their LinkedIn strategy or sales prospecting. In 2025, and what I think is appealing about this tip rich is it’s really a lot of behind the scenes stuff, right? It’s, if I look at myself, I’m an introverted engineer.

I adapt my behavior, my normal behavior, to do what I do and what I need to do and what I really enjoy doing, but I’m really much more comfortable behind the scenes. I’m in, believe it or not. And a lot of MSPs. MSP leadership are engineers, right? A smaller percentage of business owners that run MSPs are sales minded or people person, right?

So we, I talk a lot about, behavioral profiling and things like that, that we do with our MSP partners. And, you’ve got the data driven process driven folks that are more of the engineer mindset like me. And then you have more of the extroverts, right? The folks that are charismatic and, in, in the disc language, they’ve got a really high eye.

They’re influential. They have a lot of friends and strangers are friends. They just haven’t met yet. So when we’re talking about MSPs developing a process to generate leads when we’re moving and maturing away from referral based business growth, There are some things that we can leverage that exist today that I never had the opportunity to leverage in my MSP before we sold it in 2007.

And that is social media. And I’m going to specifically talk about LinkedIn. So three tips to actually use LinkedIn to generate leads and to further your prospecting efforts. Without, or before picking up the phone. Let’s put it that way. Okay, so number one, Rich, first, first order of business. Is think of LinkedIn, your company page and your personal page as your calling card, LinkedIn, I think is the biggest platform now for professionals and business connect connections and things like that.

So when you’re marketing as an MSP, who is your target audience? What is it? What pains do you solve for them? And what are your, what’s your value proposition? Take some time and optimize your LinkedIn profile so that it appeals to those prospects and those buyers. And take some time thinking about it.

There’s lots of great resources online, rich that folks can just search to, get tips on optimizing their LinkedIn company profile and personal profiles. I myself, I only use LinkedIn for business purposes. I don’t like putting out personal things like that on LinkedIn or Facebook or anything like that.

I use it for business. And so my effort is really to represent. What I think my perspective and our perspective clients, want to see to build some trust and credibility number two, use LinkedIn sales navigator or precision targeting of prospects. So LinkedIn sales navigator, it has, is very mature.

Platform that allows you to filter the data, demographic data and business data of every one on LinkedIn. And if they’re associated with an organization, Rich, you can search for that organization. You can identify the folks that are connected in that organization. You can search by title. You can search by their role.

You can search by the company size in terms of staff, geography. There’s probably 20 or 30 different filters. That can be used to target very specifically the audience that you want to approach. And then once you do that, you can save these searches, Rich, and then you can create tip number three.

Compelling connection requests. And you and I rich probably have gotten every version of a bad kind of, thanks for connecting with me and the 400 word single spaced paragraph of the worst sales pitch on the planet. That is not how I recommend reaching out to prospects and potential clients. In fact, I’m going to borrow a term from Andrew Smith, who’s on our team at channel master, our digital marketing guru.

And he introduced us to the concept [00:15:00] of the four to one formula, if you’ll recall, rich, and this is where you give away four pieces of value for assets or four messages. Of value without asking for anything in return before you, that’s the four. And then the one is when you ask them for, Hey, can we get on a quick zoom call and get to know each other or something like that?

So when I’m doing when I’m working with MSPs, which to build out this LinkedIn process, what we’re looking for is not only identifying their target audience in LinkedIn, but there’s an additional toggle in LinkedIn sales navigator. And I’m talking sales navigator. That is an additional monthly fee.

That you’ll invest in, but you can get a 30 day trial to test it out. And I think it runs about 80 bucks a month for sales navigator. But there’s a toggle. Once you filter your search for your ideal audience that can identify the folks that have posted on LinkedIn with within the last 30 days.

And why would we do that? Because these are the folks that are typically the most active on LinkedIn. And then what we’ll do Rich, is we’ll identify what they posted or reshared. It’s also did I repo, reshare or repost something? Not that I created it myself. And what you’ll do in this strategy, rich, is you’ll identify what they posted or shared and then.

Find other articles or other events or other, other items of interest that align with that article. And when you ask for a connection request, you can say, Hey, thanks for sharing that article, let’s connect soon as they connect. Thank you for connecting with me. Here’s something that I think might be of interest to you.

And so I use AI to identify articles that are similar to what folks are posting and, pick from those. And then start making those connections. And so what we’re doing rich is we’re building a little bit of a relationship. We’re offering some value, putting some logs in the fireplace before we ask for heat if you will.

And that’s how we build some of these connections in a more personable way, in a more helpful way and distinguish ourselves. From those folks that are just pitching, pitching, pitching every time you connect with them.

It’s interesting, Erick, I know less about sales and marketing than most MSPs I would say.

And yet even I am familiar with sales navigator and it is surprising to me how often or how many people. Haven’t heard of it. Let alone aren’t using it, just aren’t even really aware of the fact that it’s out there and what it can do, and 80 a month or what, whatever it is, that add on fee is extremely reasonable, especially if, like you and me both here, the idea of cold calling people makes you shudder, right?

There’s this tool that you can use online that initiates contact in a way that’s maybe a little bit more palatable for for introverts like you and I are. The other thing I’ll point out, and this actually is a good segue to where we’re going next on the show here is just, you started the whole thing out by pointing out that you, your starting point for this LinkedIn sales and marketing process is identifying who you your customers are and what sets you apart from the competition.

And in the work we do at channel mastered with our clients, these are the A fabled ICP and UVP ideal customer profile and unique value proposition. And it’s who is it you ideally you’re doing business with and what is the value proposition you offer them that is unique, that is really, truly uniquely yours, not, we’re very.

Quick and responsive. And we know technology really well. What is it that really set you apart from the competition? You need to know that. And here’s the segue, Erick. We’re going to take a break in just a moment here. And when we come back, we’re going to share. New year’s resolutions.

And this would be a great new year’s resolution for the MSPs in our audience. If you don’t know your ICP and your UVP, figure it out. You really need to know that so that you can target all of your sales and marketing activities. Not just what you do on a LinkedIn.

Yeah, rich. And those are the two first steps in any marketing strategies, understanding who your target audience is and what your unique value proposition is.

We’re going to take a quick break and then when we come back, Rich, I’m curious to compare notes on each of our New Year’s resolutions, stay tuned folks. We’ll be right back.

And welcome back to part two of this episode of the MSP chat podcast, which as we told you already is the first one of 2025, even if it’s. Officially late in 2024 as we’re recording it. And in fact we’re recording it just days after we did the previous episode 55 of the show with Brad gross in which he shared some new year’s resolutions for the MSPs and [00:20:00] our audience and to kick off 2025, Erick, I figured let’s do some new year’s resolutions of our own.

Sounds good. Rich. I’m ready. You go first.

Okay. Yeah. It was my crazy idea. I go first. And this one actually is inspired by an interview I did just yesterday. Actually with the great Matt Lee of Pax8 and I was interviewing him for an upcoming Channelholic post. Channelholic is my blog for those who don’t know it’s going to be about compliance and I was getting his perspective on compliance.

And he made a really big point during the course of that conversation to emphasize that from a compliance standpoint the biggest, most helpful first thing basically that most MSPs should do is get their own environment into compliance. It’s one of these. Cobbler shoes, or I forget exactly how that goes, but MSPs have a tendency to be much more focused on keeping their clients secure and cleaning up their client environments than their own.

And part of why I bring this up, Erick is Mac told me this absolutely heartbreaking story. He had a conversation not long ago with an MSP who had a 2 million in your business that just poof. Disappeared practically overnight because of a breach of that MSPs infrastructure and everything just fell apart.

And this can happen to anybody. So New Year’s resolution for me, that I’m suggesting to the folks in the audience is, New Year’s resolution. Really dedicate some serious time to getting, checking out the security posture, doing a vulnerability assessment, a security and risk assessment of your tools and technology, your platform, and and lock that stuff down so that you’re safe and you can keep your customers safe.

Great resolution, Rich. All right. And yeah, never more timely than right now, right? Great. Okay. So here’s one. So I, I’m an avid reader, rich, and I’ve, in the past, I’ve gone through spurts of reading different themed books. And, I got I got back into my, sci fi focus earlier this year, I went and read all of the expanse books, if no one has read site, the expanse amazing books and.

A couple of other ones. So I was a kind of a little on a little sci fi kick this year and I need to get back to self improvement rich. I need to get back to it. So I’ve done a lot of, leadership training and leadership books and efficiency and improvement, but it’s been a minute, so I need to, I want to hone or re hone my focus.

So I’m, my new year’s resolution is to read three leadership books that I haven’t read before, because I’ve, I’ve got my favorites that I go back to all the time, but I want to expand my horizons. And then I want to pick up and read three kind of organizational and efficiency self improvement books.

And I want to push myself outside of my comfort zone intentionally and adopt some new things just to, for my own self improvement and. And, for our team, Rich, and for my family, and the folks that, I love.

That is a great resolution. It’s also great advice for the MSPs in our audience here.

And I’ll just briefly note we’re talking about reading books, but listening to a book, just I listen to a lot of podcasts, but you can listen to books just the same way now when you’re driving or doing the dishes or mowing the lawn, etc. That counts. Yeah, I, I like it, Erick. People need to do that.

Okay, I’m going to go with number two my, my second resolution here. First one was inspired by an interview I did very recently. This one is inspired by an interview I did about seven years ago that kind of came to mind recently. And this was with Austin McCourt. Who for a long time was the CEO of Datto and Datto was an independent company.

And I was interviewing him at a Datto conference at DattoCon 2017. And I should say I have a fondness Erick, or at least I’m willing to ask stupid questions sometimes in interviews, even though I know I’m going to get a response, like, why are you asking me that stupid question? Cause you learn things.

And I don’t care if I sound stupid, if I can go 10 minutes without sounding stupid, I’ve done really well. And so I asked Austin in this interview, do you have an IPO coming up? And in his own way, he let me know that was a pretty stupid question, but then I did learn something. He said, look.

We run Datto as if we’re going to be announcing an IPO next week, and we run it that way all the time. And it was a while, it was years before Datto actually went ahead and announced an IPO. And I think we, if this kind of dovetails with it, ties to a theme that comes up. It’s come up through the years a bunch of times in conversations and podcasts that we’ve done Erick.

You really don’t want to learn. That your business as an MSP is worth a lot less than you thought it was when it’s, you’re actually ready to sell. It is never too early to figure that out and never [00:25:00] too early. We’ll run the businesses if you’re going to sell it very soon. So I, the new year’s resolution for the folks in our audience start figuring out what the business is worth now and start running it like a product that you’re going to sell when and if the time comes for you to exit.

Yeah, it’s great advice just any time, Rich. And yes, we have talked about that subject on the podcast in the past. And we’ve also talked about, some heartbreaking scenarios where, folks had something happen health wise, family wise, something that has forced them. Who exit the business and they were, let’s just say that the business was not optimized to command the highest valuation, the highest offer.

And some of those scenarios, were pretty heartbreaking. People had to just leave and leave so much potential value on the table because they weren’t focused on growing. Hey, tomorrow’s not promised. Good good resolution. My next my number two now, rich is getting back into my engineer mode, I’m going to focus dedicated time and energy.

Every week to make sure that I am helping us improve our business platforms, processes, integrations, workflows, and reporting. It’s time to, it’s time to level up that next for 2025 and, there’s a lot of opportunity. With AI, with new integrations and things that I just have not been keeping up on, we’ve been just operating the way we’ve been operating and making tweaks the way we needed to make them along the way.

But it’s time for me to get back into a very structured carving out time every single week to work on the business platforms and processes and things like that, along with, my responsibilities of working in

the business. I love it. And once again, it is your new year’s resolution, but a great new year’s resolution for our audience to adopt.

And I’ll just point out, you were talking about sales and marketing before you’re talking about platform optimization now, and dedicating time to both things. It great idea is to just literally budget time, put it on the calendar, make sure it happens every week, like you were saying, so that it isn’t one of these New Year’s resolutions that you bring up in January and forget about in February.

And you bring up a real key point that I want to touch on. Rich is yes. Yes. Block it in your, out in your calendar, but then you’ve got to hold yourself accountable. So making sure that you don’t usurp that time because I’ve done this in the past where I’ve gotten really far into it and then all of a sudden, okay I need to have that meeting.

So I’ll just do it during that time, right? We have to stay very disciplined. About this and that is time that you, that I’m going to hold sacred and not book stuff around, 99%, if I can help it, that’s the challenge.

Very good. Very good. And very important. All right. So here’s my third and final new year’s resolution for this episode of the show here.

And this is inspired by Something that I wrote yesterday for a an edition, a post on Channelholic that will have been out a little bit by the time this episode airs, and I was just sharing some statistics some numbers from ISACA, I S A C A, an industry body that focuses on security Dave Sobel, our mutual buddy Dave Sobel, The Business of Tech podcast also had some numbers just within a few days of one another.

And it was about broadly speaking, the issue of gender and racial diversity in the IT industry. And let’s just say it is still poor along both of those dimensions. There is precious little diversity by gender or race in the IT industry right now. And really, regardless of how you feel about that from a political point of view, a social, a moral, an ethical point of view, we know how huge the skills gap is in this industry right now, just generally, and especially in security with the planet earth is literally millions of cyber security professionals short of what it needs to keep people safe right now.

And so we really can’t afford. To discourage or lose anyone who might be part of this this industry that we’re a part of. And yet these numbers really don’t budge over time. And so all I can tell you, Erick, and this I’m trying to be as modest as possible about this, but I almost didn’t write about any of this because I’m tired of pointing out everything I just said and then not helping in any way.

And so my resolution basically is to dedicate, block out some serious time, some writing time some real estate in my blog to suggesting some practical things that the industry can do, that MSPs can do. Some real ways forward for everybody to start putting a dent into those [00:30:00] numbers for the betterment of everybody.

Wow. I love that resolution, Rich. That is awesome. What a go giver. And if you want to you want things to change you need to take an active, role in that. And yeah, commend you on that one. Wow. Mine are all very personal to me. You’re giving back. I feel, I would feel a little bit like I should have picked a couple of other ones that are more outward facing, but.

It’s the year, it’s the year 2025 where I am focused on more of my own self improvement. Now, these are just three for me, other ones for the business and other things like that. But my last one, Rich, is a twofer and it’s maintaining a consistent workout schedule and making sure I’m taking a little bit more personal time just for my own self improvement.

Physical and mental wellbeing. So I can be the best me I can be for the folks I love and for myself. So that’s my final selfish new year’s resolution.

And it is not selfish Erick. And the first two resolutions they were personal inspiration. But like I said, they, there is go giver to that.

You are. Sharing some really good ideas with folks in the audience that they should be doing. And I so endorse that last one because it’s been a big deal for me this year. I’ve been prioritizing I worked out pretty much daily for a long time, but I’ve been prioritizing sleep. I’ve been prioritizing.

Actually taking weekends off. And all these things that feel and maybe sound to entrepreneurs and to people who really take their work ethics seriously, self indulgent. But really, they’re not. And in fact, I, unfortunately, I can’t remember which one it is, but one of the big venture capital firms has been publishing this big, long series of stories about it.

Yeah. Taking better care of your health and so on, because, purely from an investment point of view, an investment from a venture capital firm, your investment in your own business, being smart about fitness, about what you eat, about how you rest, about taking time off. This is going to make you more productive, not just happier and happier.

If we ended there, great, but you’re going to be happier. You’re going to feel better and you’re going to be more productive and more successful. I really believe.

I do too. I do too. And, it’s time for me to. Refocus on some of those things. And I, you just, you feel better and more productive.

And, have more gas left in the tank when you’re doing those kinds of things, when it counts.

Folks those are our New Year’s resolutions for 2025. I hope you you got some use out of them. We are now going to take a quick break. When we come back on the other side, we’ll share a funny thought or two.

Wrap up the show, stick around. We’re going to be.

And welcome back to part three of this episode of the MSP chat podcast. And, ordinarily Erick, we would share some thoughts about the interview that we just did, but given that you and I were essentially interviewing each other, we probably. Don’t have much further to talk about with respect to new year’s resolution.

So I think that leaves us with time for just one last thing. And this is just as we’re recording this is just in the past December 14th 2024 was the year that in New York, they did the annual Santa Claus pub crawl, and unfortunately, I don’t know exactly how many Santa showed up this year to go bar to bar and do a lot of drinking, but it was December 14th.

It tends to be a pretty big event, despite the fact this year, the temperatures were apparently hovering around freezing. This is not just a phenomenon that is limited to New York. Winnipeg Phoenix, London San Francisco. There, there are Santa pub crawls all over the country, actually. And I guess these tend to be affiliated with Santa cons Santa conferences.

And I’ll just point out this, and folks in the audience can decide for themselves how Grinch this is or isn’t. But New York City police, before the pub crawl, posted reminders on social media that open containers are prohibited in the streets and that blocking pedestrian and car traffic can lead to a summons, even for Santa.

Yeah, and then thousands of Santa’s doing this, as I’ve been watching and you know what, we always see, it’s a great celebration, but folks take it too far sometimes. And, reminds me of that movie with Billy Bob Thornton, Bad Santa. Did you ever watch that Rich?

Yeah, absolutely.

So funny. Anyway. Rich, let’s let’s take everybody out. We are the first again, I need to be reminded that this is going out January 3rd. Hey everyone, welcome to 2025.

Happy New Year’s folks. Like Erick was saying we, you’re living in the future for us.

Basically. And we will catch up with you in one week’s time with the second episode of the new year. Until then, I will just remind you that this is both a video and an audio podcast, which means if you’re listening to the [00:35:00] audio edition, but would be curious to check us out on video, go to youtube.

Look up MSP chat. You’ll find us there. If you’re watching us on YouTube, but you would be interested in listening to us because you’re into audio podcasts, go to wherever it is. You get your audio podcast, Google, Apple, Spotify, you name it. You’re almost certainly going to find us there and wherever, however you find us, please subscribe.

It’s going to help other people find and enjoy the show. Just like you do. This show is produced by the great Russ Johns. It is edited by the great Riley Simpson. They are part of the team with us here at Channel Mastered. They would be delighted to create a podcast for you and your business. And podcasts are the tiniest, tiniest little piece of what we do for our clients at Channel Mastered.

To learn more about everything that we do and all the value we add, go to www. channelmastered. com. Channel mastered has a sister organization called MSP mastered. That is Erick working directly in one to one with MSPs to help them grow and optimize their business. You can learn more about that at www.

mspmastered. com. So once again, folks happy new year. Thanks for joining us on the show. We’ll see you again in a week’s time until then, please remember. You cannot spell channel. Without M. S. P.