Transform Cybersecurity Conversations: 10 Steps for Gaining Client Buy-In Without Selling

It’s crucial for MSPs to confidently and clearly communicate the need for robust cybersecurity measures to their clients. Successfully navigating this delicate conversation means highlighting cybersecurity as a necessity – not a mere recommendation. This webinar will equip you with the necessary skills if you’re encountering resistance or uncertainty when discussing advanced security services with clients.

Join MSP Expert, Influencer, and Thought Leader Erick Simpson and Cynomi Channel Chief Tim Coach as they outline proven strategies for positioning enhanced cybersecurity services compellingly, logically, and persuasively, ensuring your clients clearly see the value and readily say YES – without feeling pressured or sold to. Additionally, discover how providing advanced cybersecurity services can significantly deepen your client relationships, add strategic value, build trust, and increase recurring revenue per client account.

• Learn the top conversation framing techniques that reduce resistance and gain client buy-in.
• Discover how to articulate cybersecurity value in terms that resonate deeply with your clients’ business priorities.
• Identify and overcome the common objections and misconceptions clients have about cybersecurity enhancements.
• Receive a clear, actionable 10-step plan to ensure clients trust you to enhance their cybersecurity posture
• Explore the revenue and relationship-building opportunities of positioning yourself as a trusted security advisor for your clients