Growing Your MSP Practice with AI While Avoiding Risk

AI-powered cyber threats are on the rise! New tools let attackers easily generate convincing scams, malware code, and more. But AI can also boost defense and improve your MSP’s sales and service success. Join me and my special guest Massimo Rapparini from Gen as we discuss the risks and benefits of AI tools like ChatGPT for you and your customers.

We’ll kick off our webinar with an example of the benefits of generative AI. You’ll learn:

• Killer prompts that identify ideal MSP prospects
• Simple workflows that find online tech and cybersecurity content and create social media posts to share with prospects and clients
• Easy prompts to create relevant hashtags for your social media posts

Next, we’ll dive into the risks of AI and how you can prepare your customers and your business for the rise of AI-enabled attacks and harness AI safely. We’ll share:

• How AI tools allow easy creation of convincing scams and social engineering
• The potential to automate malware generation with AI
• Why detecting AI-generated content is getting harder
• How attackers bypass ChatGPT’s filters to create malicious outputs
• Examples of spambots already exploiting ChatGPT