Microsoft Profitability Mastery for MSPs: Stop Leaving Money on the Table

Unlock Every Dollar You Earn from Microsoft

Most MSPs unknowingly leave 20–40% of Microsoft revenue unclaimed — including incentives, usage-based rewards, Azure consumption payouts, and designation benefits you’re already eligible for.

In this FREE two-part webinar series, MSP industry leaders Erick Simpson and Corey Kirkendoll show you exactly how to plug the leaks, capture all available dollars, and build a scalable, profitable Microsoft practice for 2025 and beyond.

What You’ll Learn in This 2-Part Series

🧩 Part 1 

Unlock Hidden Microsoft Revenue: Incentives, CPOR/PAL & The Profit Waterfall

MSPs are losing money because critical components of the Microsoft ecosystem aren’t aligned – and Microsoft simply can’t pay you.

You’ll learn:

• The profit waterfall behind every Microsoft customer
• How to fix the CPOR/PAL issues preventing you from getting paid
• Modern Work & Security incentive opportunities you’re missing
• The real reason your MCI payouts are lower than they should be
• How to maximize Azure, Teams Voice, Defender, and compliance incentives
• The 30-day plan to immediately increase your Microsoft revenue

This session alone could be worth thousands of dollars per month in recovered revenue.

🧩 Part 2

Scale Long-Term Profitability: PCS, Skilling, Designations & Azure Growth

Once you’ve captured the “money left on the table,” it’s time to scale.

You’ll learn:

• How your Partner Capability Score (PCS) really works
• The fastest way to reach the 70-point Solutions Partner threshold
• Which certifications deliver the highest ROI
• How to maintain skilling without losing points
• How designations unlock higher incentive tiers, co-op & referrals
• How to build a recurring Azure consumption engine
• The monthly scorecards & operating rhythms used by top MSPs

This is the long-term blueprint for a high-performing, Microsoft-aligned MSP practice.

Who This Is For

This series is built for MSPs who want to:

✔ Increase Microsoft margins

✔ Capture more incentive dollars

✔ Grow Azure consumption

✔ Improve usage metrics

✔ Earn & maintain Microsoft designations

✔ Build a scalable Microsoft service offering

✔ Stop leaving money on the table

Whether you already resell Microsoft licenses or are considering adding Microsoft to your stack — this series will give you everything you need.

Meet Your Hosts

Erick Simpson

MSP Growth Strategist & Channel Expert

Erick Simpson is a pioneer in the MSP industry and a leading authority on Microsoft partner profitability. He has helped thousands of MSPs optimize their operations, align with vendor programs, and dramatically increase recurring revenue.

Corey Kirkendoll

MSP Owner, IT Executive & Microsoft Expert

Corey is the President & CEO of 5K Technical Services and 5K AI Pathways, and is one of the industry’s most respected Microsoft-focused MSP operators. He brings real-world expertise in designing profitable Microsoft service offerings, Azure growth plays, and team skilling strategies.

Together, Erick and Corey deliver a powerful blend of business strategy and hands-on Microsoft execution know-how that MSPs can trust.

Why This Webinar Series Matters

Because Microsoft profitability doesn’t happen by accident — it happens by alignment.

Most MSPs fail to get paid simply because a few critical elements aren’t configured correctly:

• CPOR not submitted
• PAL not attached
• Incentives unenrolled
• PCS too low
• Certs expired
• Usage not meeting thresholds
• Azure consumption under-optimized

This series fixes all of that — permanently.

This program accelerates everything you learn in the webinar series.