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Erick Simpson’s MSP Newsletter | Using AI for MSP Lead Generation and Sales Growth

Using AI for MSP Lead Generation and Sales Growth

In this monthly series, we’ll dive deep into understanding how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts, and examples to help you improve your lead generation and sales outcomes.

Generative Artificial Intelligence’s (Generative Al, GenAI) ability to process vast amounts of information to extract valuable insights has opened up new avenues for Managed Service Providers (MSPs) to approach prospecting and lead generation. Al allows unprecedented efficiency and accuracy in identifying potential leads, assists in creating marketing messages and nurture campaigns, and much more, thus fostering new MSP sales growth.

How Al Changes the Game for MSPs Al first brings to the table its power to process large datasets in a fraction of the time it would take a human to do so. This gives your sales team more time to focus on forming connections and partnerships rather than getting lost in vast seas of data.

Al tools can identify patterns and trends from historical data, acting as fantastic predictive tools that tell you where your best opportunities lie. Furthermore, these tools can help you identify your ideal prospects, match leads to the right products, and separate high-quality leads from the rest.

Another aspect in which Al has been tremendously helpful is automation. Al-powered chatbots, for instance, provide 24/7 customer interaction, immediately responding to potential leads and generating opportunities even when your team is off the clock.

Getting Started with AlIntegrating Al in your business doesn’t need to be daunting or complicated. You can start by identifying who your ideal prospects are. The ideal prospect profile will vary depending on your business, services, and goals. Once you have a clear ideal prospect, you can utilize Al tools to identify potential leads that fit this profile.

Balancing Al Benefits and Risks While the benefits of Al are immense, it’s essential to recognize and manage the associated risks. Aging datasets, biased algorithms, and data privacy are areas where caution is needed. It is not enough to embrace technology; you must fully understand and control it.

The Future is Al The use of Al in lead generation is not just a fad – it’s a robust approach that’s here to stay. By implementing Al in your MSP business, you’re preparing for the future and positioning your business for maximum growth. The marriage of Al Solutions and MSP needs can truly be a game-changer. It’s time for MSPs to embrace the Al revolution.


Turbocharge Your MSP Sales Prospecting with ChatGPT

AI is incredibly efficient in sifting through data and identifying viable leads. Here’s a simple AI Prompt you can tweak to find a list of viable MSP prospects:

ChatGPT Prompt: Search the Internet and create a numbered list of 10 [enter business type] within 100 miles of [your city, state, or region], with [number] employees or more, and a short description of the company with a link to their website.

Prompt Example: Search the Internet and create a numbered list of 10 law firms within 100 miles of Long Island, New York, with 20 employees or more, and a short description of the company with a link to their website.

Prompt Example Output: Using the prompt example above, I received the following output in ChatGPT – try it yourself and vary the inputs to develop the perfect prompt for Identifying your target audience.

Next, review each company generated from your ChatGPT prompt to determine if they match your ideal client profile. The included link to their websites makes this easier.

NEXT MONTH: Using LinkedIn Sales Navigator to Narrow Your Sales Targeting

Get My Brand-New MSP AI Lead Generation and Sales Toolkit!

Click the Image to Get It Now!

In my brand-new MSP Mastered® 20-Page AI Lead Generation and Sales Toolkit for MSP Growth Playbook, you will unlock the power of AI for your lead generation and sales strategy with invaluable insights, tools, prompts, and workflows to enhance your strategies.

Elevate your lead generation strategy with the power of AI. Dive into my guide today and start transforming your approach to attracting and converting more MSP leads!

Here’s what you’ll find in each chapter:

  1. Turbocharge Your Sales Prospecting with ChatGPT
  2. Elevate Your Sales Targeting with LinkedIn Sales Navigator
  3. Leverage ChatGPT for Magnetic LinkedIn Outreach
  4. Use ChatGPT to Discover Thought Leadership Gems for Dynamic Nurture Campaigns
  5. Convert Online Content into Magnetic Social and Email Campaigns with Copy.ai
  6. Transform Your Sales Emails into Masterpieces with ChatGPT
  7. Use Copy.ai to Forge Captivating Sales Emails That Convert

Why This Guide is a Must-Have:

  1. Practical Tools and Tips: Each chapter is packed with actionable advice that you can implement right away.
  2. Real-world Applications: See how MSPs like yours are successfully using AI for lead generation.

Adaptability: Whether you’re in technology, cybersecurity, or any other sector, this guide offers versatile strategies to elevate your lead generation.

If You Missed This First-Look Webinar - Watch It Now On-Demand! Defending the New Perimeter: Proactive Browser Security

You know that the cybersecurity threat to your company, your clients’ businesses, and the supply chain you rely on continues to grow exponentially. I’m sure you’ve already added effective solutions to your portfolio and deployed them to your clients’ environments.

But what is the last line of defense once you’ve secured the perimeter, applications, and devices? It’s the users themselves. There are great solutions available for end-user security awareness training and phishing simulations meant to help address this need, but what I’d like to introduce you to isn’t that. In all my years, I’ve never seen anything quite like it, and that’s saying a lot.

It’s a way to secure the web browser, but it’s so much more than that and different than the typical DNS filters we’re all familiar with. It adds the missing component that end-user security training and traditional DNS filtering don’t.

And it grows your MRR!

Watch this game-changing Webinar now on-demand, and don’t miss out on this ground-floor opportunity to secure the final frontier of the web for your clients!

Get a FREE 30 Day Subscription to the MSP Mastered® Business Transformation Platform - a $97 Value! Just Complete My Industry Research Survey

This MSP Mastered® Industry Research Survey is meant to understand IT partner needs around Managed IT and Cybersecurity services. The input you provide will help us better understand current trends in the market.

The survey contains 30 simple questions and should take about 10 minutes.

As my thanks for your time, you will receive a FREE 30-day subscription to the MSP Mastered® business transformation platform, providing you and your entire team access to the largest library of MSP tools and resources in the industry to help transform your organization into a best-in-class MSP. Your subscription includes hundreds of MSP-specific business growth Masterclasses, training videos, books, forms, tools, agreements, SOWs, SLAs, proposals, pricing calculators, and collateral covering operations & finance, hiring & HR, marketing, sales, service delivery processes, and more.

Tune In to our Weekly MSP Chat Podcast!

Subscribe and tune in to the MSP Chat Podcast – a look at the strategies, services, and success tips IT providers need to make it big in managed services from two of the industry’s most experienced MSP authorities, Erick Simpson and Rich Freeman.

2024 Live Channel Event Calendar - One Calendar to Rule Them All!

We’ve scoured every source in the industry to bring you the most comprehensive live channel event calendar for MSPs we can. Attending the right events with the right strategy helps you and your staff meet with peers, vendors and attend valuable sessions to overcome business growth challenges to stay ahead of the competition. We’ll be adding more events as they are announced, so check back often!

1 :1 Business Coaching Openings With Me Available Now

My cost-effective MSP Mastered® Business Coaching and Advisory programs are designed for growth-minded IT Business Owners looking for help and accountability to get to the next level of performance and profit.

All dedicated one-on-one coaching sessions are conducted with me personally. My clients typically invite other members of their team to specific sessions based on the area of business improvement we are working on.

Each coaching engagement is customized to your needs. Here are the focus areas of a current client’s coaching agenda we are working on during our regular weekly sessions.

  • Finance – P&L, Cost of Service Delivery
  • Solution stack, bundling, pricing and positioning
  • Agreements, SLAs and SOWs
  • PSA Platform Optimization
  • Sales Proposals and Sales PowerPoint Presentation
  • Help Desk Tiering and Incident Management Process, Reporting
  • Sales Process
  • Project Management
  • On-Boarding New Clients
  • QBRs
  • Marketing Strategy
  • Sales Plan

There simply aren’t that many experts and thought leaders that have “been there and done that” – built and sold successful IT and MSP practices and helped hundreds of other IT business owners achieve dramatic, positive business transformation.

I’ve accomplished these outcomes and more for myself and my clients many times over.

As my coaching client, I’ll work to refine your and your team’s talents, hone your goals, guide your decisions to accelerate growth and avoid costly mistakes, and help ensure that you and your business are successful in growing more profitable monthly recurring revenues.

Apply Now – It’s The Easiest Decision You’ll Make All Day!

Catch Up With Me On The Road!

I’ll be on the road a lot in 2024, so let’s catch up for a chat, coffee, beer or to share a meal together! Here’s Where I’ll Be This Year (So Far):

Erick Simpson
MSP Expert | Influencer | Thought Leader
MSPMastered.com | [email protected]
(800) 414-1441
2271 W. Malvern Ave. #169, Fullerton, CA 92833

About Erick Simpson: MSP Expert | Influencer | Thought Leader

A pioneer and leader in the managed services industry, Erick Simpson is internationally recognized as the #1 source MSPs seek for advice on running their businesses in North America. He built and sold one of the first MSPs in the industry and grew and coached thousands of IT Solution Providers through their MSP transformation with his MSP Mastered® Methodology for managed services business performance improvement.

Erick is an MSP business & channel growth expert, influencer, thought leader, speaker, and author of four best-selling books and over 50 white papers. His strategies and programs help MSPs overcome business challenges to realize consistent, profitable, managed services recurring revenue growth. His M&A expertise has helped dozens of MSPs sell their businesses at the highest valuation or expand through acquisition. He delivers strategic market analysis services, builds and improves channel programs for IT vendors and distributors, and helps recruit and enable their channel partners through his thought leadership podcasts, webinars, workshops, and event keynotes and breakouts.

Erick’s industry recognition includes Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.

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