The Last Line of Defense: How MSPs Use Backup to Win Risk, Resilience, and Revenue

AI-enabled threats, rising recovery expectations, and increasing cyber insurance scrutiny have fundamentally changed the backup conversation. What was once a technical service is now a strategic foundation for modern cyber resilience.

In this session, you’ll learn how leading MSPs are repositioning backup as the last line of defense – elevating conversations out of the server room and into the boardroom. We’ll explore how to connect recovery strategy to risk reduction, compliance alignment, and measurable business outcomes that matter to decision-makers.

You’ll walk away with a practical framework to strengthen profitability, expand wallet share within existing accounts, and leverage resilience-driven conversations to differentiate in competitive sales cycles – accelerating new customer acquisition in today’s risk-conscious market.

We’ll also share a sneak preview of initial State of the MSP findings to ground the discussion in what MSPs are seeing right now.