Sponsored This sponsored MSP Mastered® lead article is brought to you by Kaseya. MSPs already know their clients need business continuity and disaster recovery (BCDR). The challenge is explaining its value to cost-conscious business owners, especially those who equate a backup with a complete recovery plan. The key is to switch the conversation from data…
Sponsored This MSP Mastered® sponsored article, brought to you by Kaseya, examines why keeping the technicians you already have now matters as much as hiring new ones, and where AI actually helps. Every MSP has a few technicians everyone depends on. They’re the first people you call when a problem doesn’t make sense or a…
For most MSPs, referrals are where it all begins. In the early days of building your business, referrals may have been your primary lead source. A happy client told another business owner about you. A vendor made an introduction. A friend of a client needed IT help. One conversation led to another, and before…
This sponsored MSP Mastered® lead article is brought to you by Kaseya. The Backup Gap MSPs Cannot Afford to Ignore While most MSPs have backup in place for their clients, those strategies were built for a time when data lived in one place — and the biggest risks were a failed hard drive…
Using AI to For Sales Emails That Convert! In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes. In this monthly series, we’ll deep-dive to understand how…
Using AI To Convert Online Content Into Magnetic Social Media And Email Nurture Campaigns In this monthly series, we deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts, and examples to help you improve your lead generation and sales outcomes. In my last…
Using ChatGPT to Discover Thought Leadership Gems For LinkedIn Prospect Nurture Campaigns In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes. In my last newsletter, we…
Using LinkedIn and AI for MSP Sales Targeting In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes. In my last newsletter, we covered step one in…
Using AI for MSP Lead Generation and Sales Growth In this monthly series, we’ll dive deep into understanding how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts, and examples to help you improve your lead generation and sales outcomes. Generative Artificial Intelligence’s (Generative Al, GenAI) ability…
10 Tips for New MSP Client Prospecting Webinars That Convert Like Crazy Webinars have become an essential tool for managed service providers (MSPs) to generate leads and recruit new clients. A well-executed webinar allows you to connect with dozens or even hundreds of prospects in real time to deliver your value proposition and build interest…
3 Changes to Cybersecurity Compliance That MSPs *Must* Understand Recent key changes in cybersecurity compliance laws and enforcement practices can and should unlock new business opportunities for MSPs in 2024. MSPs struggle to avoid seeing their services commoditized by customers looking for the best-bargain (but minimally effective) options they can find. Offering compliance expertise and…
10 Tips For Evaluating a Vendor’s Partner Program Joining a vendor’s partner program is much like solving a multi-layered puzzle where every piece must fit perfectly to decode the bigger picture. Technology vendors tirelessly work to create successful channel programs to recruit managed service providers. But, such a journey is often scattered with barriers and…
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You’ll see live:
What the abuse looks like from inside the tenant while it’s still in progress
october 8, 2026 @ 10am PT