Becoming the MSP of the Future: Navigating the AI-First Landscape

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As of January 2025, the majority of IT buyers are now from the generation born after 1982, bringing with them a new set of purchasing criteria. This shift signifies a move beyond digital-first to an AI-first approach. With 75% of research conducted online and peer validation playing a crucial role, how can modern managed services providers (MSPs) adapt to meet these evolving demands?

Join Mike DePalma, VP Business Development, and Jason Myers, Lead Channel Account Manager, from OpenText Cybersecurity as they delve into the strategies for staying ahead in this dynamic environment. They will also be joined by our MSP partners so you can hear from their experience first-hand. They will explore the integration of AI-based products and processes, including Microsoft 365 Copilot, and the importance of flexible pricing models and co-managed IT services. Learn how to leverage these advancements to outpace your competition and position yourself as the MSP of the Future.

Key Takeaways:

• Understanding the AI-first purchasing criteria of modern IT buyers.
• Strategies for integrating AI-based technologies and addressing AI-driven cyber threats.
• The role of Microsoft 365 Copilot in enhancing service offerings.
• Implementing flexible pricing models and co-managed IT services to attract and retain clients