Microsoft Profitability Mastery for MSPs: Stop Leaving Money on the Table
Watch part 1 on-demand here
Watch part 2 on-demand here
A Free 2-Part Webinar Series with Erick Simpson & MSP Expert Corey Kirkendoll
December 4 & December 18 • 10:00 AM PT
Unlock Every Dollar You Earn from Microsoft
Most MSPs unknowingly leave 20–40% of Microsoft revenue unclaimed — including incentives, usage-based rewards, Azure consumption payouts, and designation benefits you’re already eligible for.
In this FREE two-part webinar series, MSP industry leaders Erick Simpson and Corey Kirkendoll show you exactly how to plug the leaks, capture all available dollars, and build a scalable, profitable Microsoft practice for 2025 and beyond.
What You’ll Learn in This 2-Part Series
🧩 Part 1 — Thursday, December 4 @ 10 AM PT
Unlock Hidden Microsoft Revenue: Incentives, CPOR/PAL & The Profit Waterfall
MSPs are losing money because critical components of the Microsoft ecosystem aren’t aligned – and Microsoft simply can’t pay you.
You’ll learn:
- The profit waterfall behind every Microsoft customer
- How to fix the CPOR/PAL issues preventing you from getting paid
- Modern Work & Security incentive opportunities you’re missing
- The real reason your MCI payouts are lower than they should be
- How to maximize Azure, Teams Voice, Defender, and compliance incentives
- The 30-day plan to immediately increase your Microsoft revenue
This session alone could be worth thousands of dollars per month in recovered revenue.
🧩 Part 2 — Thursday, December 18 @ 10 AM PT
Scale Long-Term Profitability: PCS, Skilling, Designations & Azure Growth
Once you’ve captured the “money left on the table,” it’s time to scale.
You’ll learn:
- How your Partner Capability Score (PCS) really works
- The fastest way to reach the 70-point Solutions Partner threshold
- Which certifications deliver the highest ROI
- How to maintain skilling without losing points
- How designations unlock higher incentive tiers, co-op & referrals
- How to build a recurring Azure consumption engine
- The monthly scorecards & operating rhythms used by top MSPs
This is the long-term blueprint for a high-performing, Microsoft-aligned MSP practice.
Who This Is For
This series is built for MSPs who want to:
✔ Increase Microsoft margins
✔ Capture more incentive dollars
✔ Grow Azure consumption
✔ Improve usage metrics
✔ Earn & maintain Microsoft designations
✔ Build a scalable Microsoft service offering
✔ Stop leaving money on the table
Whether you already resell Microsoft licenses or are considering adding Microsoft to your stack — this series will give you everything you need.
Meet Your Hosts
MSP Growth Strategist & Channel Expert
Erick Simpson is a pioneer in the MSP industry and a leading authority on Microsoft partner profitability. He has helped thousands of MSPs optimize their operations, align with vendor programs, and dramatically increase recurring revenue.
MSP Owner, IT Executive & Microsoft Expert
Corey is the President & CEO of 5K Technical Services and 5K AI Pathways, and is one of the industry’s most respected Microsoft-focused MSP operators. He brings real-world expertise in designing profitable Microsoft service offerings, Azure growth plays, and team skilling strategies.
Together, Erick and Corey deliver a powerful blend of business strategy and hands-on Microsoft execution know-how that MSPs can trust.
Why This Webinar Series Matters
Because Microsoft profitability doesn’t happen by accident — it happens by alignment.
Most MSPs fail to get paid simply because a few critical elements aren’t configured correctly:
- CPOR not submitted
- PAL not attached
- Incentives unenrolled
- PCS too low
- Certs expired
- Usage not meeting thresholds
- Azure consumption under-optimized
This series fixes all of that — permanently.
