MSP Strategy

Business Strategy | Cybersecurity | Leadership | Managed Services | Operations | Service Delivery | Webinar

SaaS-onomics: The MSP Revenue Model of the Future
ByErick Simpson August 13, 2024March 26, 2025

watch now on-demand Discover how to increase your customers’ security posture and significantly boost your monthly recurring revenue (MRR) in just 60 days. My guest host for this special webinar is SaaS Alerts CEO Jim Lippie, who will introduce you to his unique concept called SaaS-onomics. When I witnessed Jim deliver this presentation at a…

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Business Strategy | Cybersecurity | Leadership | Managed Services | Operations | Service Delivery | Webinar

You’re Doing SaaS Management All Wrong…And How to Fix It!
ByErick Simpson July 31, 2024March 27, 2025

Watch Now On-Demand! As an MSP navigating the complexities of today’s cloud, security, and hybrid workforce demands, you’re likely encountering unique challenges that can impact both operational efficiency and client satisfaction. Managing the growing array of client SaaS applications and the ever-present threat of shadow IT can be overwhelming. Many MSPs find themselves bogged down…

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Business Strategy | Cybersecurity | Leadership | Managed Services | Operations | Service Delivery | Webinar

Monetizing DMARC: Transforming Email Security into MSP MRR
ByErick Simpson July 15, 2024March 27, 2025

Watch now on-demand! With Google and Yahoo’s latest email rejection policies, DMARC compliance is no longer just a technical necessity but a lucrative opportunity for Managed Service Providers (MSPs). This webinar will explore actionable strategies to monetize DMARC and drive top-line monthly recurring revenue. Join me and my special guest, Mike Anderson from EasyDMARC to learn…

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Business Strategy | Leadership | Managed Services | Operations | Service Delivery | Webinar

How to Deliver Virtual CISO Services in 30 Days
ByErick Simpson July 1, 2024March 27, 2025

Watch now on-demand! Join Erick Simpson for an exclusive MSP Mastered® webinar explicitly designed for MSPs and MSSPs eager to launch or scale their Virtual Chief Information Security Officer (vCISO) services. I’m thrilled to host industry heavyweights Chad Fullerton, Director of Information Security at ECI, and Donald Monistere, CEO & President of General Informatics, who…

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Business Strategy | Newsletters | Sales

Erick Simpson’s MSP Newsletter | AI Content Conversion for Lead Gen
ByErick Simpson June 24, 2024June 25, 2024

Using AI To Convert Online Content Into Magnetic Social Media And Email Nurture Campaigns In this monthly series, we deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts, and examples to help you improve your lead generation and sales outcomes. In my last…

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Business Strategy | Newsletters | Sales

Erick Simpson’s MSP Newsletter | Using ChatGPT for LinkedIn Prospect Nurture Campaigns
ByErick Simpson May 27, 2024May 27, 2024

Using ChatGPT to Discover Thought Leadership Gems For LinkedIn Prospect Nurture Campaigns In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes. In my last newsletter, we…

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Business Strategy | Newsletters | Sales

Erick Simpson’s MSP Newsletter | Using LinkedIn and AI for MSP Sales Targeting
ByErick Simpson April 18, 2024April 18, 2024

Using LinkedIn and AI for MSP Sales Targeting In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes. In my last newsletter, we covered step one in…

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Business Strategy | Newsletters | Sales

Erick Simpson’s MSP Newsletter | Using AI for MSP Lead Generation and Sales Growth
ByErick Simpson March 29, 2024March 29, 2024

Using AI for MSP Lead Generation and Sales Growth In this monthly series, we’ll dive deep into understanding how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts, and examples to help you improve your lead generation and sales outcomes. Generative Artificial Intelligence’s (Generative Al, GenAI) ability…

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Business Strategy | Newsletters

Erick Simpson’s MSP Newsletter | 10 Tips for MSP Client Webinars That Convert Like Crazy
ByErick Simpson February 16, 2024February 16, 2024

10 Tips for New MSP Client Prospecting Webinars That Convert Like Crazy Webinars have become an essential tool for managed service providers (MSPs) to generate leads and recruit new clients. A well-executed webinar allows you to connect with dozens or even hundreds of prospects in real time to deliver your value proposition and build interest…

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Business Strategy | Newsletters

Erick Simpson’s MSP Newsletter | January 2024 | 3 Changes to Cybersecurity Compliance That MSPs Must Understand
ByErick Simpson January 17, 2024January 17, 2024

3 Changes to Cybersecurity Compliance That MSPs *Must* Understand Recent key changes in cybersecurity compliance laws and enforcement practices can and should unlock new business opportunities for MSPs in 2024. MSPs struggle to avoid seeing their services commoditized by customers looking for the best-bargain (but minimally effective) options they can find. Offering compliance expertise and…

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Business Strategy | Newsletters

10 Tips For Evaluating a Vendor’s MSP Partner Program
ByErick Simpson July 25, 2023July 24, 2023

10 Tips For Evaluating a Vendor’s Partner Program Joining a vendor’s partner program is much like solving a multi-layered puzzle where every piece must fit perfectly to decode the bigger picture. Technology vendors tirelessly work to create successful channel programs to recruit managed service providers. But, such a journey is often scattered with barriers and…

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Business Strategy | Newsletters

Erick Simpson’s MSP Newsletter | July 2023 | 10 Tips For Evaluating a Vendor’s Partner Program
ByErick Simpson July 23, 2023July 23, 2023

10 Tips For Evaluating a Vendor’s Partner Program Joining a vendor’s partner program is much like solving a multi-layered puzzle where every piece must fit perfectly to decode the bigger picture. Technology vendors tirelessly work to create successful channel programs to recruit managed service providers. But, such a journey is often scattered with barriers and…

Read More Erick Simpson’s MSP Newsletter | July 2023 | 10 Tips For Evaluating a Vendor’s Partner Program

MSP Strategy

SaaS-onomics: The MSP Revenue Model of the Future

You’re Doing SaaS Management All Wrong…And How to Fix It!

Monetizing DMARC: Transforming Email Security into MSP MRR

How to Deliver Virtual CISO Services in 30 Days

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